The Stigma of “Skilled” Careers and the 2022 Reset
The former president of Beltone Hearing Aids used to say that kids arenât born with the idea that wearing hearing aids is embarrassing or a sign of weakness; theyâre taught it by societyâus. This stigma keeps millions from utilizing state-of-the-art technology that would help connect them to the very society whose (mis)perceptions disconnect them.
Such is the power of stigma, and itâs the major offender in another societal injustice poised to cost us $1 trillion by 2030: the advanced manufacturing skills gap.
Students aren’t hearing the truth
When misguided assumptions are allowed to persist and worsen, people suffer as a result, because a certain audience never hears what they need to hear. In the case of skilled careers, decades-long stigmas against the manufacturing industry and ânontraditionalâ schooling practically ensure that students are gated from meaningful careers.
A survey we recently conducted amongst high school students illustrates what outdated perceptions still dominate young opinions of the industry: when asked what words they associate with manufacturing, they responded with phrases like âmachines,â âdirty,â âblue-collar,â âhard work,â and âfactories.â While these connotations might have held true in the early 1900s, the high-tech manufacturing industry has since progressed far past such a picture. As we explain in this article, the modern reality is thatââcontrary to the âĶ âdirty handsâ stigmaââtechnology drives the scene and employee livelihood comes first in todayâs manufacturing.
Thanks in part to false industry beliefs, â6 out of 10 positions in manufacturing remain unfilled.â And these are financially attractive positions. The average wage is around $30 an hour, with a managerâs average annual salary stacking up to be $118,500. (Can you guess what 50% of surveyed Americans assumed it to be? $60,000âalmost $60,000 short of the actual salary.)
Itâs hard to fill a position that the workforce pipeline doesnât know exists. This is because the stigma of âskilledâ careers has consequently enforced a four-year college degree as the norm, and itâs limited the career choices suggested by high school guidance counselors. One student explains how theyâre only presented with âa narrow range of career opportunitiesâ in school, so âmany students donât know about other options.â Reinforcing this sentiment with statistics, the Leading2Lean Manufacturing Index shares that a staggering 75% of Americans surveyed in 2019 said they ânever had a counselor, teacher, and mentor suggest âĶ trade or vocational school as a means to a viable career.â The bottom line is this: students are being kept from successful, fulfilling careers because of outdated images, ignorant bias, and a lack of support.
The degree reset
Thereâs some good news, though. Gen Z is âmore likely to consider working in manufacturing than prior generations.â Slowly, perceptions are changing. Even employers are reconsidering the value and necessity of a traditional degree. Itâs evidence of the âEmerging Degree Reset,â a trend named by Professor Joseph Fuller of Harvard Business School in his recent study of the same title:
Employers are resetting degree requirements in a wide range of roles, dropping the requirement for a bachelorâs degree in many middle-skill and even some higher-skill roles. âĶ Based on these trends, we project that an additional 1.4 million jobs could open to workers without college degrees over the next five years.
This shift in focus has the potential to better individuals and businesses alike, as a bachelorâs degree is not the best path for everyoneânor does it guarantee certain skills. Most students in the US would still tell you that a four-year degree is critical to their success even if theyâll be thousands of dollars in debt by the end of their schooling, but itâs just not true, and more and more Americans are realizing this.
Tesla, the worldâs 6th most valuable company, finds it critical to evaluate future employees according to their experience, ability, and potential, not allowing a âdegree from a prestigious universityâ do all the talking. Business Insider shares the hiring process of Tesla and what CEO Elon Musk values, saying, âMusk said he looked for âevidence of exceptional abilityâ in an employee. âIf there’s a track record of exceptional achievement, then it’s likely that that will continue into the future.ââ When asked, âDo you still stand firmly on not requiring college degrees?â Musk answered with an emphatic âyes.â
A precedent from the president
The nationâs largest employerâthe federal governmentâhas also made a stand to help erase persistent stigmas: the Executive Order on Modernizing and Reforming the Assessment and Hiring of Federal Job Candidates from June 26th 2020 supports the sentiment of âskills firstâ for the hiring of government positions in which a degree is not legally mandated. This order has directed the federal government to âreplace outdated degree-based hiring with skills-based hiring,â as noted in the administration achievements archive here.
âDegree-based hiring is especially likely to exclude qualified candidates for jobs related to emerging technologies and those with weak connections between educational attainment and the skills or competencies required to perform them. Moreover, unnecessary obstacles to opportunity disproportionately burden low-income Americans and decrease economic mobility.â
Executive Order on Modernizing and Reforming the Assessment
and Hiring of Federal Job Candidates
Policies and practices like this order will narrow (and have already narrowed) the skills gap in industries like advanced manufacturing.
Itâs an important precedent for the government to set. The U.S. Department of Labor website promises that the federal government will âmodel effective employment policies and practices that advance America’s ideal of equal opportunity for all,â so if they are recruiting with a skills-first mindset alongside other leadersâlike Tesla, Accenture, and IBMâmore and more companies are sure to follow suit upon seeing the rise in qualified candidates. Essentially, when an employer is forced to consider what skills are truly necessary for a certain position rather than relying on a blanket degree requirement, their specified posting is sure to attract candidates who excel in the requested skillset, becauseâletâs face itâa college degree is not inherent proof of qualification.
Chauncy Lennon, the vice president for the future of learning and work at the Lumina Foundation, gives his thoughts in an EdSurge article examining industry reactions to the executive order. âLook,â he says, âa BA is a good thing to get, but we shouldnât design a labor market that says itâs BA or bust. The labor market should allow different pathways. âĶ Whatâs good about this kind of executive order, itâs helping to get rid of that distortion.â
Parents, teachers, industry leaders, the days of being tone deaf to the increasingly quantifiable pros of pursuing a skilled-based career isnât sustainable for a lot of reasons. 1 trillion of them.
Are your companyâs hiring practices shifting from degrees to skills? Weâre all ears.