Gen Z Trends for the Workforce WIN

By John Zwolinski, Chief Experience Officer at skillsgapp //

Gen Z, the topic of countless musings and a multitude of opinions, is coming to the workplace in large numbers – what will that mean for the future of work? When considering how they will impact the workforce, three big questions come to mind:

How do you attract them?

How do you motivate and inspire them?

How do you retain them?

In order to answer these questions well, it’s worth spending some time digging in and getting to know them. Below you will find a recent Gen Z trends survey from PIPER|SANDLER. Take a look and test yourself by asking how many of these responses you would have predicted. What surprised you? What does it mean, and how could it help you create more engaging conversations and experiences for your younger workforce?

Gen Z video consumption stats
Gen Z top clothing brands stats
Gen Z top restaurants stats
Gen Z top celebrity stats

Learn more stats on Gen Z here.

While the trends in this survey provide some general generational insight, remember that they are individuals first and not a monolith. Like any generation, they can’t all be lumped together and assumed to share the exact same attributes. Was EVERYONE in the ’60s a hippie? Did EVERY high schooler in the ’80s wear a Members Only jacket? Of course not, and there are a variety of intentional initiatives to consider to gain better individual insight and input from your Gen Z team members, such as forming “shadow boards.” 

“A lot of companies struggle with two apparently unrelated problems: disengaged younger workers and a weak response to changing market conditions. A few companies have tackled both problems at the same time by creating a “shadow board” — a group of non-executive employees that works with senior executives on strategic initiatives. The purpose? To leverage the younger groups’ insights and to diversify the perspectives that executives are exposed to.”

Gen Z is on the rise, and companies who make the effort to more fully understand their context and motivations will be the winners in employee attraction, productivity, and retention – with profits likely to follow!

What surprised you most about Gen Z from the survey? 

John Zwolinski is a team builder and culture champion with a thirty-year track record in branding, marketing, and education. He spent five years in the public school system as a history teacher and coach and over twenty as a mentor for high-school-age youth. As skillsgapp’s CXO, John is focused on creating exceptional experiences for our people, players, and partners to fulfill our mission of connecting youth to life-changing careers through game-changing play.

Use Case Podcast: Storytelling about skillsgapp with Tina Zwolinski

On this episode of The Use Case Podcast with William Tincup, Tina Zwolinski from skillsgapp talks about using the gamification of workforce development and recruitment for Gen Z applicants and employees. Listen here.

GSA BizWire: Announcing the 2022 InnoVision Awards Finalists

The InnoVision Awards Board of Directors is pleased to announce the finalists for the 2022 InnoVision Awards. This year’s finalists include both large and small organizations, representing an array of industries, from the upstate to the coast – a true reflection of South Carolina’s robust innovation economy.

InnoVision Awards honor South Carolina individuals and organizations for impactful innovations under development in South Carolina within the last 18 months. The annual awards are the mark of distinction for the many organizations, individuals, educators and leaders who have been honored over the 24-year history of the InnoVision Awards.

The 2022 finalists in the six competitive award categories are:

Technology Development

Foresight Data Systems LLC (Columbia)
Laminaheat LLC (Greer)
Victory ExoFibres, LLC (Central)

Community Service

South Carolina Broadband Office (Columbia)
Pickens County (Pickens)
The Sophia Institute (Charleston)

Small Enterprise

Advent Innovations (Columbia)
ASSET, LLC (Columbia)
Heartbeat Technologies (Mt Pleasant)

Education

MedEx Academy – Prisma Health System (Greenville)
skillsgapp llc (Greenville)
Sprattronics Learning Lab (Greenville)

Technology Integration

CyCrypt, LLC (West Columbia)
TTI Outdoor Power Equipment, Inc. (Anderson)
Zylo Therapeutics, Inc. (Greenville)

Sustainability

Clemson University Environmental Engineering & Earth Science Department (Clemson)
Performance Enhanced Delivery (Moore)
VBASE Oil Company (Pendleton)

Read more.

Women Talk Construction: Episode 24-Erasing Stigmas with Tina Zwolinski

In this episode, Angela and Christi talk with Tina Zwolinski from Skillsgapp. Tina helped create a gaming app for youth that teaches various trade skills with the opportunity to see information about local companies that are hiring for those trade skills. Since so many young people are playing games on their mobile phones these days (90%), doesn’t it makes sense to target our youth with an app that can actually help them plan for their careers? This is a great way to erase the stigmas that surround the trade skills in our nation. Listen to find out how!