The last section of our recent article âIt Pays to Play Video Gamesâ touches on the utilization of gaming concepts and the emulation of video game experiences in hybrid/remote work, but thereâs even more to that story. Due to the pandemicâs impact on office functionality, the aforementioned âvideo game experienceâ has been taken quite literally in some workplaces (and classrooms!) where forward-thinkers are successfully adopting video games into their culture in various ways. With about 86% of Gen Z using âmobile devices as gaming platforms,â all industriesâfrom manufacturing to marketingâwould be wise to pay attention to the trends of this up-and-coming workforce, lest they fall behind this tech-savvy generation.
Keep reading to find out how games have helped to relieve Zoom fatigue, boost productivity, and bring professional teams together since 2020, and how they can continue to attract our countryâs newest source of employees, Gen Z.
Gen Z expects digital solutions
It makes sense that modern workspaces are looking to video games for inspiration. First, more jobs have transitioned online and are already perfectly poised to utilize game-like digital spaces. Second, tech-loving Millennialsâwho themselves comprise a significant portion of the gamer demographicâare beginning to settle into occupations and management positions, bringing their Internet familiarity and tech expectations to the rest of their work. Third, Gen Z has grown up with computers and phones and are called âZoomersâ for good reason: much of their formative years have been moved to online platforms that will continue to grow as immersive workspaces.
Microsoft and Facebook have âboth signalled [sic] that tech companies believe virtual reality is no longer just for gamers,â reads one recent article. âFor some, the metaverse is the workplace of the future and the only way for colleagues to share immersive experiences with each other without physically being together.â For better or for worse, Gen Z expects a virtual future.
Recruiters should embrace this anticipation and evolve to accommodate such a future. As this article on construction and technology shows, the âincreased adoption of digital solutions has helped draw new talent.âĶ Companies âĶ are seeing the benefit that digital transformation brings, both in terms of productivity and recruitment.â Thus far, we have discussed recruitment of Gen Z in the ensuing workplace, so letâs briefly turn our attention to productivity in the current workplace.
Bring your own avatar
When everyone was stuck at home during the height of the pandemic, game environments became unlikely meeting locationsâand even sanctuariesâfor some teams. Bart Heird of WebMechanix mentions here that he and his team have âmet upâ in the safe space supplied by Animal Crossing: New Horizons. (They even matched their avatars with a custom clothing pattern that resembles their company logo.) Lewis Smithingham of MediaMonks also chills with employees and clients alike on his personal island. âMy production value is now considerably better in Animal Crossing than it is on Zoom,â he says. Who knew that fishing for sharks beside someoneâs avatar could lead to such positive results?
In a similar vein, author and artist Viviane Schwarz basically said, âTeam meeting, but then make it cowboys.â Tired of the same-old video call setup, she started organizing meetings held in the wild landscape of Red Dead Redemption. She and her team would speak to each other over voice chat while controlling their individual characters gathered on-screen. “The main technical [hitch] we’ve had,â she explains in this Twitter post, âis that … sitting on the ground is the same button as attempting to strangle the nearest person. Still beats zoom.” Itâs worked for Schwarz and her team because they enjoy games, have a sense of humor, and donât always need to present visuals during their discussions. Schwarz jokes, âA perk of this is that when you agree that the meeting is over you can all jump on your horses and do crime or justice, which is a lot less awkward than everyone smiling at the camera while they’re trying to sign off.â
Executives upping their game at work
Schwarzâs teammates arenât the only ones riding off into a sunset of pixels. One executive shares how he capitalized on the thrill of Grand Theft Auto to attract and engage an elusive analyst with whom heâd been trying to schedule a meeting for months. It worked. Soon enough, the executive and the analyst were tearing through a virtual Los Angeles for some high-speed fun (and business talk). The New York Times article that covers this story relays, âEager for an alternative to Zoom, executives are getting together in video games to bond, brainstorm[,] or rampageââsometimes all at once. Ben Decker, the head of Microsoftâs game services marketing, further demonstrates this sentiment. He often sets sail in the shared online world of Sea of Thieves, routinely joining a Discord executive for discussions amongst a healthy dose of piracy.
The Times article explains that the goal of this non-traditional meeting style is to âbreak up a day that is crammed with that âĶ look, sound[,] and feel identical.â What they refer to as an âouting in virtual spaceâ is like the modern business person’s golf round or cafe meet-up: itâs an opportunity to combine work with play and either kickstart relationships with new partners or collaborate with old ones.
Business leaders who combine collaboration and video games have managed to simultaneously seal deals, train new hires, and introduce some fun directly into work. Itâs true that smaller teams benefit the most from joining up in-game, but in this new world of distanced collaboration, anyone can profit from the occasional unconventional approach to collaboration and skills development. Riding through the Wild West or fishing on a tropical island probably sound like refreshing alternatives to constant calls or emails.
Itâs manufacturingâs turn to play
Executives like Decker and team leaders like Schwarz prove that anyone can be a gamer. They also prove that the virtual spaces of games can provide much more than passive entertainment. The fact that digital environments are being used to connect employees and employers shows just how pervasive games are in everyoneâs daily lives. Theyâre here to stay; if you want to remain relevant, and if you want to recruit Gen Z, find a way to incorporate video game technology or concepts into your modern business.
As the manufacturing industry in particular focuses more and more on innovatively navigating the future of recruitment and workplace dynamics, the key to eradicating Gen Zâs misguided preconceived notions of certain career environments will be the leveraging of game-like technology. Right now the medium of gaming is revolutionizing the workspace of the manufacturing industry, and games are already credited with boosting key soft skills like communication, collaboration, and creativity. Itâs time to stop viewing virtual environments as a juvenile space for mindless experiences and start realizing its exciting, immersive, and engaging potential for a tech-minded workforce.
Video games will continue to influence work spaces, sometimes through literal games and more often through the technology of them. Itâs manufacturingâs time to match Gen Zâs enthusiasm for video games. Itâs possible to design the workday to maximize engagement, and itâs possible to build tools for the job that match the controllers/interfaces familiar to Gen Z; this article has illustrated how both can and have been done in the modern workplace. Donât get left behind. If you can attract Gen Z talent with digital solutions, and if you can improve your teamâs remote experience, you can stay ahead of the game.
Care to share some of your strategies for keeping up with Gen Z and new tech norms?