Let’s face it, job training isn’t something many people look forward to. It can be the most tedious and boring part of being hired at a company. However, there is a solution that can remove the mundane. According to continu, “Gamification in training is the process of applying gaming designs and concepts to learning or training sessions in order to make them more engaging and entertaining for your employees.” It offers a more innovative way for organizations to recruit a future workforce, as well as an opportunity to get them more excited about the career they’re about to embark on. 

Here are four ways that gamification can improve manufacturers’ skills training development, and recruitment: 

1. It allows learners to better control their own learning experiences.
It’s essential to keep recruits engaged throughout the entire process as well as develop a process that gets new candidates in the door. There’s nothing about sitting down to watch a series of videos during skills training that actively gets someone’s attention. However, by giving them some control over the progression of their training, you can make them an integral part of the process rather than just having them passively observe. 

2. Gamification offers manufacturers faster feedback that can allow them to improve training procedures in real time.
Continu notes, “With more traditional training, you learn your score, or are given advice once your session is completed. With gamification in training, users are given feedback as they progress throughout the training.” This allows for real-time adjustments to be made as the training continues, making the process more efficient and attractive to a newer, digitally-minded generation.

3. Gamification can draw in the younger generation to your training.
The manufacturing industry can take notes from construction companies’ success at this. Caterpillar is recruiting younger workers and enhancing its operator training programs with game-based simulators. This hands-on approach to learning gives students the opportunity to understand — and develop an affinity for — machine controls and operating procedures prior to entering the workforce, which makes them more qualified candidates when they come of age. 

4. Gamification can make your company or organization stronger.
Making training interesting is key for new recruits to stay with you throughout the process. Think about it — if your training process is a bore, they won’t retain as much or be excited about it. Continu explains that gamification can allow users to enjoy the process, retain more, and ultimately use these newfound skills to strengthen your company. Their success can also inspire loyalty, mitigating the ever-costly workforce attrition. 

What’s The Bottom Line?

It’s safe to say that gaming matters to manufacturers and the future workforce alike. When they’re at the top of their game, your bottom line wins.