The term “soft skills” has always been somewhat of an oxymoron, as these skills are arguably the hardest to attain. The most sought-after professional capabilities in just about any industry—problem-solving, leadership, critical thinking, and personal skills like teamwork, flexibility, adaptability, and creativity—are hard to measure and even harder to teach.
That’s why this misnomer has been given a new name: durable skills.
They’re desired everywhere. An analysis of 82 million job postings conducted last year by America Succeeds reveals that 7 of the 10 most requested skills are durable skills. The report goes on to say that “employers seek durable skills … 3.8x more frequently than the top 5 technical or hard skills” in every location, every industry sector, and every educational attainment level.
“Skills aren’t soft or hard[;] they’re durable or perishable.” –Matthew J. Daniel, Guild Education
On top of that, durable skills have staying power (as their name suggests). Research shows that the half-life of a learned skill is 5 years, while the more technical skills start to fade at half of that. Bottom line: skills like programming or digital media will never remain current. That doesn’t mean they should be avoided or relegated, but it does mean that they can’t be the only talents in a person’s career arsenal. Due to the very nature of progress, they will never be able to keep up with constant industry changes, forever requiring periodic updates to stay abreast. Meanwhile, durable skills like critical thinking, collaboration and communication will never go out of style—no matter the profession nor the year. Take the cybersecurity sector, for example—arguably one of the most consistently transformative—those particular soft skills have become known as the “Three Soft C’s” … and considered by some the best defense against cyber attacks.
America Succeeds explains that their 2021 market insights “clearly demonstrate workforce demand for durable skills.” The pandemic has underscored the importance of students’ development of soft skills in addition to academic knowledge and technical skills. An emphasis on durable skills will continue to strengthen our workforce and society, especially as technology rapidly innovates yet continually fails to emulate humanity’s dynamic capacity to feel and respond. As Forbes indicates in a recent article, machines still can’t replace “human” skills.
Now—more than ever—we need complex communication skills that enable us to work with individuals from diverse cultural and lingual backgrounds. We need acknowledgment of and appreciation for diversity in all its forms. We need awareness of talent, skills, and interests. We need the ability to find purpose, recognize talents, set goals, and proactively seek opportunities to pursue those ambitions. All of these skills represent a human-to-human aptitude, and that’s because durable skills are the skills “that technology cannot displace,” the ones that are “critical to creating positive work environments.” These are skills that are truly built to last.
What durable skill do you value most in your employees?