Attracting talent with all the tech or hard skills you need represents just about any industry’s greatest pain point. But those are teachable. What’s harder are those employable skills that correlate with a human’s dynamic capacity to feel and respond. And contrary to the stereotype, those who game represent an untapped pool with such skills that are going overlooked.  Esports journalist, Travis Gafford, vehemently refutes what many of us are thinking. “Gamers,” he attests, “are not antisocial basement-dwellers. They’re leaders, entrepreneurs, and visionaries.” There’s no question that games promote problem solving, presenting players with a variety of challenges and obstacles that they must overcome in order to progress. But empathy? Adaptability? How can an autonomous, predominantly dextrous pastime nurture an employable suite of people skills that rely on, well, people?

1. Empathy

According to global VR director, Chris Milk, “Video games are the ultimate empathy machines.” When interacting with other characters, creatures, or cultures in an immersive gaming experience, players gain a perspective and understanding for circumstances different than their own, and in a safe environment with more opportunities for exploration than in real life. MIT’s Ilya Vedrashka takes this sentiment even further and states, “video games are the closest thing we have to a universal language.”

2. Time Management

Time management games represent its own, popular genre of casual video games focused on fast, real-time allocation of resources to fulfill specific game objectives in a specific order. These games often assume actual work simulation themes, where the player is required to manage a business. The 1983 arcade game Tapper is the prototypical time management game, where the player is a bartender who has to serve patrons before their patience expires. Reacting to incoming requests during play and serving them in the most effective manner yields the greatest rewards. It does in real life, too. 

3. Adaptability

Games can be unpredictable, and players must be able to adapt to changing circumstances in order to succeed. The importance of flexibility, resilience, and perseverance are all a player has on their resume in games, as the who-you-knows, or what school you went to holds no value in a player’s success trajectory. Because of this, award-winning game developer, Jane McGonigal goes on to add, “Gamers always believe that an epic win is possible and that it’s always worth trying, and trying now.” 

Rockefeller himself went as far as putting a higher value on people skills than a purchasable commodity. “I will pay more for the ability to deal with people than for anything under the sun.” Today, the US Department of Labor agrees, claiming that soft skills are even more important than the 3 R’s (reading, writing, and arithmetic). They’re also agnostic, applicable to every industry. As employers are starved for talent today, perhaps adding ‘gaming’ to a desired skill set will yield a more employable candidate. Considering 90% of your future workforce classifies themselves as gamers, your hirable talent pool may have just gotten a lot bigger.

What soft skill do you value most in an employee?

This generation of technicians learns differently. Tina Zwolinksi, CEO & Founder, skillsgapp, shares her knowledge on how gamification can engage the younger generation and attract them to technician careers. Click here to listen.

(1:02) Guest Background
(3:12) Defining and Communicating with Gen Z
(17:12) Embracing the Digital World
(23:01) What is Gamification?
(33:29) Familiarizing Young Kids with the Industry
(52:11) skillsgapp Gamification

A story about using technology to connect youth to life-changing careers.

This podcast interview focuses on product innovation that has the power to help manufacturing and cybersecurity businesses to attract and grow a sustainable workforce pipeline.

During this interview, you will learn four things:

1. How to find transformative innovation opportunities by zooming out to the global picture
2. How to create a flywheel for growth when there’s no real owner of the problem. 
3. How you can solve a global challenge by approaching it locally.
4. The power that unlocks when purpose and technology blend.

Listen here:

#243 – Tina Zwolinski, CEO Skillsgapp – on game-changing workforce development

By Kamber Parker, Founder & Young Professional Expert, The YoPro Know, LLC //

The main topic on every business leader’s mind right now is this:

How does Gen Z think and how will it impact my business? From how they work to how they spend, leaders want to know: what makes them tick and will it be positive or negative for their business?

Gen Z is made up of tweens, teens, and young adults who were born between 1996 and 2015. A wide spread, the Gen Z generation will make up more than half of the U.S. workforce with their millennial counterparts by 2030 (Jason Dorsey: Center For Generational Kinetics). What does this mean for businesses? It’s your job to understand their behaviors, their goals and desires, to create a successful space for them in the workplace.

In this post, we will cover just that. You earned their interest through gamification or innovative recruiting efforts (think: social media, moving away from the age-old job fairs), but now it’s time to figure out how to keep them engaged long-term.

Here are the top 3 things Gen Z wants from you in 2023.

1. Stability. Gen Z is likely not going to be known as the “job-hopping” generation like their millennial counterparts, but there is a higher chance of them not being engaged in a post-pandemic world.
   
   • Pay them what they are worth. Many Gen Z-ers have watched their families experience previous recessions and witnessed the generation before them experience significant debt. They don’t want this, so if you can’t pay them a decent salary, you will not even be in the game next to your competitors.
     
   • Show them opportunities to grow. While you can’t give them a leadership role on day one, outline what their career trajectory can look like from the start. Setting expectations early on with help with building trust with your employees and team members, while setting them up for success.
     
   • Engage them through strong communication, education/training, and professional development. There is a plethora of information on this topic, but to learn more, visit our research here.
     
2. Transparency. This is important to this generation because they have witnessed a very different world than some of us reading this grew up in. Most of them came of age during the pandemic, and as a result, they have experienced tension from something unprecedented in our society. They understand when company cultures are being transparent or not and when they recognize that, they leave.
   
   • Set expectations from day 1. When you are in the hiring process, ensure your recruiting communication is extremely clear.
     
   • Clear is kind. When talking about salary, benefits, time off, and work hours, be honest! 85% of the young professionals I’ve interviewed over the past 2 years say they have left a company because one of these expectations proved to be false about 6 to 9 months in.
     
   • Share vision and long-termplans for the company (depending on size, this can be challenging). Give them a sense of ownership and treat them like they will be there for a long time. Most companies don’t get this part right, but you CAN!
     
3. Connectivity. While many want the opportunity to work from home – some time, not all the time – they still want to be connected.
   
   • If you have a hybrid schedule, encourage team members to all be in the office or site on the same day one day per week. This will create consistent face-time with peers and coworkers to build trust among the team.
     
   • If you only offer work-from-home, ensure there is still time to connect with each other in a meaningful way. Again, the pandemic resulted in less connectivity with other people and Gen Z does not want that. Consider coordinating lunch one day or a team-building exercise (I promise: Gen Z actually wants this these days!).
     
   • If you offer in-person work 100% and don’t have opportunities to give an at-home work structure, it’s important to note here that you will need to create some space for your Gen Z employees to provide flexibility. This looks different for everyone, but if you don’t offer it, they are more inclined to look for places that do.

Being intentional in your process can lead to thriving and retainable outcomes in your workforce. Take time to review and adapt your plans for 2023 to engage successfully with Gen Z.

About Kamber Parker: Kamber is the founder of The YoPro Know (2018), a platform designed to be the bridge between ambitious young professionals and the companies that wish to hire them and most importantly, retain them. Kamber has spent the last 5 years interviewing nearly 1,000 young professionals identifying their key struggles, successes, and ultimately, ways to make them more successful in the workplace. Her business offers consulting services for companies looking to increase young professional recruitment, retention, and engagement. She is a 40 Under Forty Recipient (2020), the Greenville Chamber Young Professional Of The Year recipient (2021), Jefferson Award Winner (2021), and Greenville Business Magazine’s Best & Brightest 35 and Under (2022). In her free time, she volunteers for the Association of Fundraising Professionals Board, Meals on Wheels, and is involved in the Greenville Chamber of Commerce Young Professionals group. You can find her at The Commons, on the Swamp Rabbit Trail running, or Soul Yoga!

Do you know one reason so many jobs continue to go unfilled? Kids can’t “see” themselves working in them. They don’t know what opportunities exist, as we discuss here, and even when they do, certain careers might feel unachievable, unreachable. When a student can insert a representation of themselves into environments that exemplify industries like cybersecurity or the life sciences, they understand that they can have a place there.

Serita Acker, an internationally recognized creator of academic programs to increase underrepresented students in the STEM fields believes it is imperative that we meet our youth where they are when it comes to career awareness, specifically in minority populations. “Where do our youth spend most of their time? Snapchat, TikTok, YouTube, video games, anywhere their phone goes. However, do our youth realize that computer scientists develop the software for these platforms and that computer engineers create and design the electronics that they enjoy so much?” The overall lack of STEM role models of color in media and entertainment is in part to blame, according to Acker. “The last time I watched a movie or TV show about a person of color who was a scientist, engineer, or mathematician was ‘Hidden Figures’ and that came out in 2016. Students need to see people who look like them portrayed in these fields.”

Enter the Avatar

The Proteus Effect describes a phenomenon in which the behavior of an individual, within virtual worlds, is changed by the characteristics of their avatar. This change is due to the individual’s knowledge about the behaviors typically associated with those characteristics. Like the adjective protean (meaning versatile or mutable), the concept’s name is an allusion to the shape-changing abilities of the Greek god Proteus. The Proteus effect was first introduced by researchers Nick Yee and Jeremy Bailens at Stanford University in June 2007, as an examination of the behavioral effects of changing a user’s embodied avatar.

In another study conducted this year, researchers “consistently found … high degrees of congruence between the respective characteristics of the avatar, the actual self, and the ideal self.” Similarly, a 2019 study found that “people balancing the motives of self-verification and self-enhancement design their avatars to be similar to their real selves.” The fact that digital avatars most often reflect the user is critical knowledge for gamified technology designed to connect kids to careers and pathways—provided with the chance to present themselves how they wish, players take on an active role and self-realize in the game, especially within a safe environment void of biases or judgment.

This agency and expression is especially important for young players in minority groups who are often underrepresented in the workforce. Kids learn by watching and mimicking, so if they never see anyone who looks like them in a particular field, the possibility of that future is not easily imagined. Equipped with a DEI-minded avatar creator like in Cyber Watchdog or Rad Lab, though, students have the ability to visualize themselves in career environments, which puts them one step closer to attaining success and narrowing the skills gap.

When you play video games, do you customize your avatar to look like you, or someone different?

By the end of this year, there will be 79.6 million digital gamers in the US, or more than half of our population. Industry growth is accelerating thanks to heavy engagement of younger gamers (ages 13 to 17), 90% of whom classify themselves as gamers, and prefer video games over any other form of digital media, including music, videos and social media. 

Game-based learning is expected to be one the fastest-growing gaming markets, driven by the need to improve student education post-COVID. Considered an active learning technique, students are motivated and engaged in game-based learning because it’s unique, and the immediate feedback that learners and educators receive as a result is an important feature that both learners and educators benefit from more quickly than traditional methods. 

One of digital games’ most cognitively significant features includes simulations that allow students to get a firsthand experience with material. According to research, it’s better for students to come into direct contact with the reality they’re studying, instead of just reading, talking, and listening about it. We remember up to 90% of what we say and do, provided we are actively involved in real activities related to imitating experiences.

Additional benefits of game-based learning include: 

1. Motivation: Students are the main characters in the story and their success is rewarded with medals, extra lives, bonuses, etc, holding their interest in learning.

2. Opportunities to practice: Students can apply the knowledge they acquire without getting into dangerous situations, ie; flight and navigation simulators

3. Quicker response times: Researchers at Rochester University reported that games improve troubleshooting skills by posing time-sensitive problems.

4. Teamwork: The Institute for the Future reports that games boost teamwork in problem solving.

5. Creativity, focus and visual memory: The University of California has found that games stimulate these aspects by setting goals that require concentration, imagination and remembering details to achieve them.

6. Strategy and leadership: According to Pittsburgh University, video games put players in command, honing their abilities to resolve disputes, interact with other players and make decisions.

7. Critical thinking: Monterrey Institute of Technology published an article underlining the underlying ethical, philosophical and social basis of these games, and their ability to make players think and improve their critical thinking.

Bain’s analysis forecasts that global revenue for games could grow by more than 50% over the next five years, suggesting that developers are banking on evidence that gaming will take consumers’ time from other forms of media and be the foundational platform for both other media and non-media experiences. 

Additionally, advancements in game engines are making it easier to develop higher-fidelity games, becoming a key development platform for other entertainment experiences, and improvements in 3-D graphics that transfer to applications in other industries such as healthcare, advanced manufacturing and construction.

Considering game-based learning is just in its nascent stages based on most recent, post-pandemic circumstances, this means we can expect not just schools to embrace this medium for learning and training, but industry as well.

What’s one of your favorite digital learning games? We’d love to hear from you.

Cynthia Jenkins, Co-Founder and Chief Marketing Officer of skillsgapp, a company that develops free-to-play mobile gaming apps that help middle and high school-aged+ youth achieve life-changing career awareness and localized pathway access, as well as develop the soft skills necessary to pursue jobs in skills-based industries through game-changing play, has announced a strategic partnership with the Girls Inc.’s Project Accelerate mentorship program, a pilot undertaken in Orange County, California.

The Girls Inc.’s Project Accelerate mentorship program seeks to close the gender equity gap by supporting young women through post-secondary education and networking into the workforce, ensuring that they can achieve influential leadership positions in the process.

Project Accelerate was funded by Equality Can’t Wait, an initiative launched by Pivotal Ventures, Melinda Gates’ investment and incubation enterprise, to expedite progress toward gender equality in the U.S. The initiative garnered additional support from Mackenzie Scott and The Charles and Lynn Schusterman Family Foundation, awarding $40 million to the organizations or coalitions of organizations offering the most compelling proposals to help expand women’s empowerment and influence in the U.S. by 2030. Read More.

Let’s do a fun exercise – take a moment to reflect back on yourself as a middle school student. What were the fashion trends at the time? Can you picture what kind of hairstyle you sported? What did you talk about with friends between classes?

While it’s fun, and even comical for us to look back at the past to the time we were in middle school, it’s not always as easy for middle schoolers to look ahead towards the future. 

So how do you get middle schoolers to think past lunch and beyond to their future careers? Here are three approaches to engaging middle schoolers in career education. 

1) Connect the “every day” to a payday

While there’s still a lot of time before a middle schooler exchanges a backpack for a briefcase, there are many opportunities to connect what they like right now to what they can do with it in a future career.

For example, if a student enjoys playing video games – discuss how they can one day have a career someday coding the next Minecraft, or, just as globally relevant, decoding the next cyber attack. If a student loves make-up, connect the dots to the chemistry behind it. Encouraging career discussions early on will help them form their own connections to the resources and pathways to their passions later. Even if they change a million times. 

2) Meet them where they are – on their phones

It’s no secret that technology has drastically altered the world we live in. While the older generation is still navigating the ever-changing trends of modern technology, young people have fully embraced them. In fact, statistics show that roughly 95% of 13-18-year-olds have access to a smartphone. 

This makes the smartphone a no-brainer platform to engage them in career tips and tactics right where they are– on their phones. 

There are many incredible digital resources available to enhance career education. Our mission at skillsgapp is to connect youth to life-changing careers through game-changing play. Career One Stop is a one-stop hub of career resources from videos, programs and apprenticeships for individuals to explore. Aeseducation provides career curriculum and digital projects for educators to use in their classrooms. As we look to fill our talent pipelines, no industry, state or educational institution should discount the power of technology as a meaningful and scalable tool to connect kids to the careers that connect with them. 

3) Connect industry and schools….earlier.

Networking is essential in making connections for a future job, but why limit it to post-secondary? Bridging the gap between what students are learning in school and what others do as careers in the real world is important at any age. As educators, inviting local business professionals to visit your classroom to teach students about their industry can leave a lasting impression, even if it’s to cross off something a student doesn’t like to do, which is just as important. Incorporating interdisciplinary projects that interact with real companies and simulating real job assignments is another big win. When industry and educators collaborate, the former gets a potentially more qualified applicant later, and kids get a sense of real-world application immediately.

Meet them in the middle

As we reflect back to our own ‘teacher/doctor/lawyer’ middle school career education, we can all agree that unearthing the plethora of future job possibilities available at a younger age will help students navigate the life they want to build, not the ones we want them to build. 

What was your dream career in middle school?

By John Zwolinski, Chief Experience Officer at skillsgapp //

Gen Z, the topic of countless musings and a multitude of opinions, is coming to the workplace in large numbers – what will that mean for the future of work? When considering how they will impact the workforce, three big questions come to mind:

How do you attract them?

How do you motivate and inspire them?

How do you retain them?

In order to answer these questions well, it’s worth spending some time digging in and getting to know them. Below you will find a recent Gen Z trends survey from PIPER|SANDLER. Take a look and test yourself by asking how many of these responses you would have predicted. What surprised you? What does it mean, and how could it help you create more engaging conversations and experiences for your younger workforce?

Learn more stats on Gen Z here.

While the trends in this survey provide some general generational insight, remember that they are individuals first and not a monolith. Like any generation, they can’t all be lumped together and assumed to share the exact same attributes. Was EVERYONE in the ’60s a hippie? Did EVERY high schooler in the ’80s wear a Members Only jacket? Of course not, and there are a variety of intentional initiatives to consider to gain better individual insight and input from your Gen Z team members, such as forming “shadow boards.” 

“A lot of companies struggle with two apparently unrelated problems: disengaged younger workers and a weak response to changing market conditions. A few companies have tackled both problems at the same time by creating a “shadow board” — a group of non-executive employees that works with senior executives on strategic initiatives. The purpose? To leverage the younger groups’ insights and to diversify the perspectives that executives are exposed to.”

Gen Z is on the rise, and companies who make the effort to more fully understand their context and motivations will be the winners in employee attraction, productivity, and retention – with profits likely to follow!

What surprised you most about Gen Z from the survey? 

John Zwolinski is a team builder and culture champion with a thirty-year track record in branding, marketing, and education. He spent five years in the public school system as a history teacher and coach and over twenty as a mentor for high-school-age youth. As skillsgapp’s CXO, John is focused on creating exceptional experiences for our people, players, and partners to fulfill our mission of connecting youth to life-changing careers through game-changing play.

On this episode of The Use Case Podcast with William Tincup, Tina Zwolinski from skillsgapp talks about using the gamification of workforce development and recruitment for Gen Z applicants and employees. Listen here.