Engaging and Skilling Your Future Workforce

Your future workforce was born between 1997 – 2012, which means they will be entering your employ between 2020-2030. So if you don’t have a huge Gen Z employee contingent right now, you soon will. 

This is why there’s been a lot of talk about how to attract and skill this next group of talent, the generation born with a phone in their hand. But few industries have yet to “nail” their recruitment strategies, still reeling from lack of in-person and in-school opportunities for career awareness and pathway support. Even though it seems we’re all back to normal, we’re different, which means our recruitment strategies need to be, too.

Workforce Engagement Challenges – Reach Is at Rock Bottom

  1. Career Awareness – 53% of Gen Z cited not having access to industry programs in school
  2. Pathway Access – 59% have never had a counselor, teacher or mentor suggest trade or vocational schools as viable options
  3. Generational Stigmas – Only 3 in 10 parents would guide their child into manufacturing

Here lies your pivot: Gen Z learns by doing. This may seem counterintuitive based on the last two years spent out of the classroom, but those habits formed behind a screen paradoxically opened up their worlds to meaningful experiences previously unattainable or—in workforce development’s case—overlooked. 

Workforce Engagement Opportunities – Mobile Matters  

Did you know that 96% of Gen Z has access to a cell phone, even in under-resourced areas? In fact, they expect to be able to do most things on their smartphones from wherever they happen to be. Your workforce development programs and initiatives need to be easily accessible from a mobile device and not only that but also considered “active” environments where delivery of content is flexible, collaborative, and gives them the ability to put into practice what they’ve learned. 

Tools and tactics to attract tomorrow’s talent:

  1. Video shorts – Video is second nature to Gen Z, who would generally rather watch a quick explainer video on their phone than read a thick manual
  2. Social and email – The phenomena of global engagement on social media with any generation, particularly Gen Z, is profound, but unlike most of their predecessors, they receive far fewer emails per day, making “clutter” a non-issue for outreach 
  3. Virtual events – Live events are always impactful, but they’re not scalable, and they can’t go wherever you go
  4. Gamification90% of Gen Z classifies themselves as gamers, and according to neuroscience studies, play is the most effective way to increase engagement and performance. 

Skilling your Future Workforce

The same mobile phenomena holds true with skills training. According to Emily Alonso, consultant for WorkforceReady, a mobile-accessible platform that offers self-paced, online work readiness and soft skills courses and certificates to Gen Z has been quantifiably profound over this last year. In a survey of 2,000 participants in the LA area, respondents reported a 200% increase in confidence in their critical thinking after completing a corresponding online, self-paced training module. One Gen Z-er reported after completing such virtual training, “Aside from the tasks assigned, we were able to choose other ones to help us with our future job choices and interests. I really liked that.” This is a workforce training initiative that is 100% free to the user, and 100% available anywhere at any time. 

Got 30 minutes?

To learn more about how to engage and skill your next workforce, hear directly from skillsgapp’s CEO Tina Zwolinski and Cornerstone Ondemand foundation’s Director of engagement Amy Haggarty during this free, pre-recorded webinar…to watch at any time, from wherever you are.

Four Reasons Why Gamification Should be Used in Skills Development

Let’s face it, job training isn’t something many people look forward to. It can be the most tedious and boring part of being hired at a company. However, there is a solution that can remove the mundane. According to continu, “Gamification in training is the process of applying gaming designs and concepts to learning or training sessions in order to make them more engaging and entertaining for your employees.” It offers a more innovative way for organizations to recruit a future workforce, as well as an opportunity to get them more excited about the career they’re about to embark on. 

Here are four ways that gamification can improve manufacturers’ skills training development, and recruitment: 

1. It allows learners to better control their own learning experiences.
It’s essential to keep recruits engaged throughout the entire process as well as develop a process that gets new candidates in the door. There’s nothing about sitting down to watch a series of videos during skills training that actively gets someone’s attention. However, by giving them some control over the progression of their training, you can make them an integral part of the process rather than just having them passively observe. 

2. Gamification offers manufacturers faster feedback that can allow them to improve training procedures in real time.
Continu notes, “With more traditional training, you learn your score, or are given advice once your session is completed. With gamification in training, users are given feedback as they progress throughout the training.” This allows for real-time adjustments to be made as the training continues, making the process more efficient and attractive to a newer, digitally-minded generation.

3. Gamification can draw in the younger generation to your training.
The manufacturing industry can take notes from construction companies’ success at this. Caterpillar is recruiting younger workers and enhancing its operator training programs with game-based simulators. This hands-on approach to learning gives students the opportunity to understand — and develop an affinity for — machine controls and operating procedures prior to entering the workforce, which makes them more qualified candidates when they come of age. 

4. Gamification can make your company or organization stronger.
Making training interesting is key for new recruits to stay with you throughout the process. Think about it — if your training process is a bore, they won’t retain as much or be excited about it. Continu explains that gamification can allow users to enjoy the process, retain more, and ultimately use these newfound skills to strengthen your company. Their success can also inspire loyalty, mitigating the ever-costly workforce attrition. 

What’s The Bottom Line?

It’s safe to say that gaming matters to manufacturers and the future workforce alike. When they’re at the top of their game, your bottom line wins.

Stu News Laguna: Laguna’s Cynthia Jenkins launches skillsgapp, a company to bridge the divide in workforce skills education

Could mobile gaming hold an answer to the dearth of the U.S.’s middle-skilled workforce? Cynthia Jenkins of South Laguna thinks it does, and her new enterprise, skillsgapp, holds enormous potential to open up career opportunities for youth not on the four-year college degree track but who’ll need more than a high school diploma to earn a decent wage as they make their way. Read More.

Manufacturing Day: The Day That Keeps on Giving

On Oct. 2, 2020 manufacturers around the country will open their doors so Gen Z can open their eyes to skills-based career paths. It’s not just a day of open dialogue, but also a day of opportunity. According to Creators Wanted, “MFG Day empowers manufacturers to come together to address their collective challenges so they can help their communities and future generations thrive.”

Everybody Wins

Companies benefit from Manufacturing Day because they get to showcase who they are and what they can offer the next workforce generation. This is key in eradicating the “dirty hands stigma”, which conjures up images of what manufacturing used to look like, preventing many Gen Zers from pursuing high-paying and plentiful middle-skills jobs. So Manufacturing Day serves as a compelling, ‘see-say’ platform that companies can leverage to attract Gen Z via their modernized operations.

The win for Gen Z lies in their exposure to the plethora of opportunities created by the skills gap. According to Deloitte, “It’s estimated that by 2025, 3.4 million manufacturing jobs will be needed, but 2 million of these jobs will go unfilled due to the talent shortage.” This means that Gen Z can get a jumpstart in making connections with employers in order to find inroads to successful careers. And by finding out which skills manufacturers are looking for, they can make strategic choices about which path they can take early on in their education.

Manufacturing Day During COVID-19 and Last-minute Tips For An Even Bigger Win. 

The coronavirus has changed the way that most industries, businesses and people operate. This year Manufacturing Day is different than in years past because it’s mostly gone virtual. But companies have already adapted in ways that allow Gen Z to easily participate in ways they are familiar with, and can access with ease. According to SNHU, “Generation Z employees are true digital natives in the sense that they’ve grown up with smartphones and other digital devices at their fingertips.”

Here are three last-minute tips that companies can use for a big win on manufacturing day. 

1. Companies must use visual content because it enables Gen Z to learn about them. Gen Zers are proactive learners who have grown up frequently using visual media like YouTube and Instagram. According to SNHU, “A recent Harris Poll found 60% of people between the ages of 14 and 23 look to YouTube when they want to gather information, and nearly the same percentage said the video-sharing platform contributed to their education.”

2. Companies should make their virtual or in-person experiences social for Gen Z. Gen Z has grown up with the ability to create online communities and collaborate with each other through those communities. It isn’t enough anymore for companies to simply post videos on manufacturing day, they must interact with Gen Z.

3. Use augmented reality and other mobile experiences. Gen Z is a mobile generation and they are accustomed to doing almost everything on their phones at any time of day. This means companies must meet Gen Z where they are on manufacturing day in order to reach them. 

Some companies already understand Gen Z well and have designed their experiences on Manufacturing Day to cater to their learning preferences. Allegion and Boeing are two great examples.

According to NAM, “Allegion will feature a full virtual experience planned through Microsoft Teams. It will provide a mixture of live and pre-recorded content, and will localize every event to ensure it’s most relevant to local students, said Allegion Reputation Management Leader Whitney Moorman.”

NAM also notes, “Boeing collaborated with external partners like high schools, colleges and community organizations to create an effective virtual program, said Boeing Senior Workforce Specialist Justin McCaffree. Its event will include videos of employees explaining their jobs and performing specific tasks, virtual tours of the company’s facilities, and videos from manufacturing interns and students. It will also offer students the opportunity to do virtual informational interviews with Boeing employees.

Why Not Make Every Day Manufacturing Day?

Based on the growing skills gap, combined with the increase in virtual access, everyday should be — and could be — Manufacturing Day in order to help companies fuel their talent pipeline. This would also enhance economic development, groom a more willing and qualified workforce, as well as provide a competitive edge within industry. 

Simply put, Gen Z, manufacturers and key advanced manufacturing regions need each other now more than ever in order to win at a sustainable future.