On Oct. 2, 2020 manufacturers around the country will open their doors so Gen Z can open their eyes to skills-based career paths. It’s not just a day of open dialogue, but also a day of opportunity. According to Creators Wanted, “MFG Day empowers manufacturers to come together to address their collective challenges so they can help their communities and future generations thrive.”
Companies benefit from Manufacturing Day because they get to showcase who they are and what they can offer the next workforce generation. This is key in eradicating the “dirty hands stigma”, which conjures up images of what manufacturing used to look like, preventing many Gen Zers from pursuing high-paying and plentiful middle-skills jobs. So Manufacturing Day serves as a compelling, ‘see-say’ platform that companies can leverage to attract Gen Z via their modernized operations.
The win for Gen Z lies in their exposure to the plethora of opportunities created by the skills gap. According to Deloitte, “It’s estimated that by 2025, 3.4 million manufacturing jobs will be needed, but 2 million of these jobs will go unfilled due to the talent shortage.” This means that Gen Z can get a jumpstart in making connections with employers in order to find inroads to successful careers. And by finding out which skills manufacturers are looking for, they can make strategic choices about which path they can take early on in their education.
Manufacturing Day During COVID-19 and Last-minute Tips For An Even Bigger Win.
The coronavirus has changed the way that most industries, businesses and people operate. This year Manufacturing Day is different than in years past because it’s mostly gone virtual. But companies have already adapted in ways that allow Gen Z to easily participate in ways they are familiar with, and can access with ease. According to SNHU, “Generation Z employees are true digital natives in the sense that they’ve grown up with smartphones and other digital devices at their fingertips.”
Here are three last-minute tips that companies can use for a big win on manufacturing day.
1. Companies must use visual content because it enables Gen Z to learn about them. Gen Zers are proactive learners who have grown up frequently using visual media like YouTube and Instagram. According to SNHU, “A recent Harris Poll found 60% of people between the ages of 14 and 23 look to YouTube when they want to gather information, and nearly the same percentage said the video-sharing platform contributed to their education.”
2. Companies should make their virtual or in-person experiences social for Gen Z. Gen Z has grown up with the ability to create online communities and collaborate with each other through those communities. It isn’t enough anymore for companies to simply post videos on manufacturing day, they must interact with Gen Z.
3. Use augmented reality and other mobile experiences. Gen Z is a mobile generation and they are accustomed to doing almost everything on their phones at any time of day. This means companies must meet Gen Z where they are on manufacturing day in order to reach them.
Some companies already understand Gen Z well and have designed their experiences on Manufacturing Day to cater to their learning preferences. Allegion and Boeing are two great examples.
According to NAM, “Allegion will feature a full virtual experience planned through Microsoft Teams. It will provide a mixture of live and pre-recorded content, and will localize every event to ensure it’s most relevant to local students, said Allegion Reputation Management Leader Whitney Moorman.”
NAM also notes, “Boeing collaborated with external partners like high schools, colleges and community organizations to create an effective virtual program, said Boeing Senior Workforce Specialist Justin McCaffree. Its event will include videos of employees explaining their jobs and performing specific tasks, virtual tours of the company’s facilities, and videos from manufacturing interns and students. It will also offer students the opportunity to do virtual informational interviews with Boeing employees.
Why Not Make Every Day Manufacturing Day?
Based on the growing skills gap, combined with the increase in virtual access, everyday should be — and could be — Manufacturing Day in order to help companies fuel their talent pipeline. This would also enhance economic development, groom a more willing and qualified workforce, as well as provide a competitive edge within industry.
Simply put, Gen Z, manufacturers and key advanced manufacturing regions need each other now more than ever in order to win at a sustainable future.