Your future workforce was born between 1997 – 2012, which means they will be entering your employ between 2020-2030. So if you don’t have a huge Gen Z employee contingent right now, you soon will.
This is why there’s been a lot of talk about how to attract and skill this next group of talent, the generation born with a phone in their hand. But few industries have yet to “nail” their recruitment strategies, still reeling from lack of in-person and in-school opportunities for career awareness and pathway support. Even though it seems we’re all back to normal, we’re different, which means our recruitment strategies need to be, too.
Workforce Engagement Challenges – Reach Is at Rock Bottom
- Career Awareness – 53% of Gen Z cited not having access to industry programs in school
- Pathway Access – 59% have never had a counselor, teacher or mentor suggest trade or vocational schools as viable options
- Generational Stigmas – Only 3 in 10 parents would guide their child into manufacturing
Here lies your pivot: Gen Z learns by doing. This may seem counterintuitive based on the last two years spent out of the classroom, but those habits formed behind a screen paradoxically opened up their worlds to meaningful experiences previously unattainable or—in workforce development’s case—overlooked.
Workforce Engagement Opportunities – Mobile Matters
Did you know that 96% of Gen Z has access to a cell phone, even in under-resourced areas? In fact, they expect to be able to do most things on their smartphones from wherever they happen to be. Your workforce development programs and initiatives need to be easily accessible from a mobile device and not only that but also considered “active” environments where delivery of content is flexible, collaborative, and gives them the ability to put into practice what they’ve learned.
Tools and tactics to attract tomorrow’s talent:
- Video shorts – Video is second nature to Gen Z, who would generally rather watch a quick explainer video on their phone than read a thick manual
- Social and email – The phenomena of global engagement on social media with any generation, particularly Gen Z, is profound, but unlike most of their predecessors, they receive far fewer emails per day, making “clutter” a non-issue for outreach
- Virtual events – Live events are always impactful, but they’re not scalable, and they can’t go wherever you go
- Gamification – 90% of Gen Z classifies themselves as gamers, and according to neuroscience studies, play is the most effective way to increase engagement and performance.
Skilling your Future Workforce
The same mobile phenomena holds true with skills training. According to Emily Alonso, consultant for WorkforceReady, a mobile-accessible platform that offers self-paced, online work readiness and soft skills courses and certificates to Gen Z has been quantifiably profound over this last year. In a survey of 2,000 participants in the LA area, respondents reported a 200% increase in confidence in their critical thinking after completing a corresponding online, self-paced training module. One Gen Z-er reported after completing such virtual training, “Aside from the tasks assigned, we were able to choose other ones to help us with our future job choices and interests. I really liked that.” This is a workforce training initiative that is 100% free to the user, and 100% available anywhere at any time.
Got 30 minutes?
To learn more about how to engage and skill your next workforce, hear directly from skillsgapp’s CEO Tina Zwolinski and Cornerstone Ondemand foundation’s Director of engagement Amy Haggarty during this free, pre-recorded webinar…to watch at any time, from wherever you are.